Have you ever asked your customers what makes them excited to buy something and what turns them off?

I recently got the opportunity to interview a big diverse group and asked precisely that. 

Not surprisingly, it was really different for everyone.

And not necessarily things that you’d expect.  

I actually did this to try and avoid a repeat of one of my BIGGEST ever mistakes in business. 

And now, I can use these insights in my marketing, branding, and sales pages to make sure people feel understood. 

So they feel safe to buy.

And I’m going to share this with you too - for free. 

For example, there are just a few things that Accumulators, really need to see, or they won’t buy. 

Generic doesn’t work. 

That’s why, for my recent business course launch, I did 8 different sets with little touches to appeal to each archetype. 

I hired a stylist to do 8 different fashion looks - and I changed up each workshop to speak specifically to the different archetypes. 

It might be really subtle but it’s those subtleties that make a huge difference. 

When you can use this - ethically and with understanding, you can:

✅ Make your marketing messages more meaningful
✅ Make people feel safe to buy from you
✅ Leverage the effort you put into your launches. 

Knowing the desires and fears of each archetype gives you ideas about what resources, freebies, courses to create, books to write and what passive income ideas will resonate most with your audience. 

It’s fascinating stuff! 

That's why I put together the Sacred Money Archetypes® course, totally upgraded with new modules on marketing, passive income, branding, etc and a ton of bonuses on how to really leverage this information. 

But before I also have a surprise bonus for you. 

TOTALLY FREE. 

Click here to watch my Leverage Your Strengths and Make More Money workshop where I show you exactly what the archetype groups told me about why they buy and what turns them off. 

And I’ve put it all into a pdf checklist for you. 

And there are a few tiny tweaks that you can implement straight away to make more money.   

It is totally fascinating to hear what turns people on and off!

This is really valuable information, no matter who you’re serving. 

Video 4 of this workshop will help you put yourself in your clients' shoes and connect with the language they need to hear. 

This knowledge is literally priceless. 

I can’t wait to hear your ahas - I know you’ll get excited to implement these ideas today! 

xx Denise 

I’ve been doing $25,000 cash months

"I’m a rebel in my industry; I’ve always done things a little bit differently. I’ve always marched to the beat of my own drum. For me, SMA was like a deep permission - I've literally been this way forever. And now it's really up to me to embrace it and bring it into every part of my business."

KIERRA JONES
Visibility & Sales Messaging and Mindset Coach, USA  
Archetype: Maverick

It's shone a light on my unique gifts

"It has helped me realise that I can run my business the way I want to. Being equal parts Nurturer & Ruler, I often have a tug-of-war within myself about how I can best help people.  This course has shone a light on all of those gifts that I have and it was so fun to go through.  The support throughout the course was fantastic!"

LAUREL GOULDEN-JAMES
Life Coach, Canada
Archetype: Nurturer/Ruler

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk.