Who is your perfect match? 👩‍❤️‍👩

Choosing the right clients for your business isn't a life-long decision like marriage, but it has the potential to make your business much more fun and satisfying.

You can work with anyone, but learning the nuances of the Archetypes will magnetize your marketing and help you feel energized about your work.

As you work with more clients, you'll discover that some people or problems will feel easier to work with than others.

Some things to consider:

>> Is your ideal client you?
Sometimes your ideal client is an earlier, younger, or less experienced version of yourself.

Often we do this without realizing it. We market ourselves by discussing our experiences and creating products and services to please ourselves.

You can teach them exactly what you did to overcome challenges or leverage your strengths.

>> Is your ideal client someone different from you?
Sometimes opposites attract! You might have a missing puzzle piece or complementary skill-set to help people with a completely different archetype to yours.

They might need your help to overcome something that comes naturally to you, or they need to borrow your energy for a particular reason or season in their life.

>> Or do you have multiple ideal clients?
You might have a unique product or service for different clients, or you might serve several archetypes.

You might see commonalities among your ideal clients, which makes it easier to market to both with the same campaign.

There are many layers to using the SMA framework to identify your ideal client and then tweaking your marketing accordingly.

In my SMA business course, we work through the 8 Archetypes to see which is your perfect match. I'll show you how to spot the Archetypes, their wants and needs and how you can best help them.

What Archetypes do you want to work with more?

xx Denise

P.S. Back in the 80s my mum was on the Australian dating show "Perfect Match". She didn't find her match that time, but I promise that finding your ideal client will be much easier!