There are a lot of different ways to market and sell a product, but I believe that it comes down to creating a desire for your offer.

If you have a product or service that solves a problem or provides a desired feeling, marketing is simply sharing it with people, storytelling, and connecting to your audience in a consistent way. 

This is especially important for product-based businesses where storytelling can help you build exclusivity, intrigue, and a passion following. 

Storytelling is the key to engaging your audience and building connection. 

I learned the process of the Sideways Sales Letter from @jeffwalkerco, where he teaches how to weaves intricate storytelling into your launch. 

I use his Product Launch Formula in every promotion because it helps you to build anticipation and desire, and convert more sales. 

Watch Jeff’s free training on the sideways sales letter by registering for his Launch Masterclass here: https://www.denisedt.com/plf