Before you discount, try this
EPISODE 181
Before you discount, try this
Are you feeling the pressure to slash your prices right now?
I get it. When sales are slow, it's tempting to wave that discount wand.
But here's the thing: there are so many ways to boost your business without devaluing your amazing offerings.
If you're only discounting from a place of panic - STOP.
Discounting can be tricky - mostly because it trains your audience to wait until you have a discount or offer a special deal.
From a money mindset perspective, it can sometimes send the message that you don't value yourself at full price. From a branding perspective, it can damage your brand.
Not always - sometimes discounting can be entirely appropriate - maybe you're discontinuing a product, you want to incentivize early birds, you're doing a Beta version of a program, or just because you feel like it. Some industries regularly offer a discount for payment in full or seasonal discounts.
There is no right or wrong - but if you're contemplating slashing and burning your prices right now - I've got some alternative strategies for you on today's podcast.
From the power of follow-ups to creative packaging, I'm sharing all my secrets to maintain your worth while still attracting clients.
One of my favorite tips? Offer a "lite" version of your services. It's not a discount but a smart way to bring in new clients without devaluing your work.
And here's a mindset shift that changed everything for me: "I am worth full price."
Repeat it, believe it.
It's your time, and you're ready for the next step.
xx Denise
P.S. Considering joining us in Bootcamp this month? Want my help to overcome your pricing blocks?
HERE'S THE SEPTEMBER SPECIAL OFFER: Learn my premium pricing strategies and how to create and sell VIP offers.
When you join Money Bootcamp this week, not only with youâ receive the complete money mindset training course, monthly coaching and ongoing community support - you'll also receive my Advanced Pricing Course as a FREE bonus.
This bonus will teach you how to charge and receive premium prices and how I create VIP Days.
Click here to join now and I'll see you on today's coaching calls (Thursday 26 Sept at 6pm New York).
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